Friday, 12 February 2010
The Nestle Boycott
The Nestle Boycott
In order to sell more of its infant formula in third world countries, Nestle would hire women with no special training and dress them up as nurses to give out free samples of Nestle formula.
The free samples lasted long enough for the mother's breast milk to dry up from lack of use. Then mothers would be forced to purchase the formula but, being poor, they would often mix the formula with unsanitary water the amount of formula by diluting it with more water than recommended.
The result was that babies starved all over the Third World while Nestle made huge profits from this what so called predatory marketing strategy.
In 1977, a world-wide boycott was launched against the Nestle Corporation, which was found to be the most unethical of the several companies selling baby formula at the time.
Consumers all across the world stopped purchasing Nestle products. The World Health Organization drafted the International Code on the Marketing of Breast Milk Substitutes, which was signed by much of the world in the early '80's and finally by the United States in 1994.
Presently, the International boycott of Nestle products covers 18 countries: Australia, Canada, Finland, France, Germany, Ireland, Italy, Luxembourg, Mauritius, Mexico, Norway, Philippines, Spain, Sweden, Switzerland, Turkey, UK and USA. The International Boycott is presently being coordinated by Baby Milk Action.
Nestle, is the world's largest baby food company and increases it's profits by promoting artificial infant feeding in violation of the W.H.O. code that has been signed by the US and many other nations. Nestle knows that once a bottle has become between a mother and her child breastfeeding is more likely to fail and the company has gained a customer. Because of Nestle's continued disrespect for the International Code and infant health the best thing you can do is stop purchasing Nestle products.
For more information about the boycott, and for recent news of code violations and more, contact http://www.breastfeeding.com